Our system has a protection layer for obvious fraud such as multi-clicks, fast-clicks, and suspicious activity of the users. Other managers review the best practices recommended by the top anti-fraud associations and follow the recommendations. Our managers constantly monitor IVT alerts and immediately block unwanted traffic following the zero-tolerance of IVT practices. Pixalate: How does BRAVE protect its customers from invalid traffic (IVT) and ad fraud?Īmir Sharer: We protect our customers with a multi-layer set of practices focused both on prevention and post-factum track and block practices.įirst and foremost, we use the Pixalate solution to scan our traffic on the post-bid level. The company works with hundreds of buyers and more than 1,000 publishers worldwide. See the full Q&A below: Pixalate: What services does BRAVE offer?Īmir Sharer: Brave’s fully transparent platform, focused on mobile gaming apps, enables brands and premium publishers to get their fair share of ad value at every opportunity.īrave’s goal is to provide the most direct link between media buyers and sellers to ensure quality and transparency. He is also a board member of a few startup companies. Amir is an entrepreneur and a big data expert.īefore he founded Brave, Amir spent time in both digital marketing and E-Commerce companies.Īpart from Brave, Amir is a mentor at Momentum Acceleration, a startup accelerator that invests in a wide range of early-stage ventures twice a year.

About Amir Sharer:Īmir Sharer is Founder & CEO at Brave, married to Rebecca, father to Aimee and Leo. Pixalate spoke with Amir Sharer, Founder & CEO at BRAVE, about maintaining ad inventory quality in the mobile in-app ecosystem.

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